Brazil Business Meeting




brazil business meeting

GM announces investment in Brazil over a billion dollars to increase production and develop new models

The General Motors subsidiary in Brazil announced its intention to spend 386 million U.S. dollars in development and production of a new Chevrolet model (without giving more information on specifications model). The announcement of the new investment comes just two months after GM announced that its operations in the country would invest $ 780 million in order to increase production and produce two new models. The company said it sold more than 595 000 vehicles in Brazil in 2009, generating a 19% market share in an industry dominated by Fiat SpA, Volkswagen and Ford Motor Co.

This new href = "http://www.investinbrazil.biz/industries"> Brazil investment services has continued to add pressure on GM's market share with large companies and mega deals. In March, the company increased to $ 778,000,000 investment in its factories in Sao Paolo state factories, a measure to expand and modernize to meet the challenge competitors. The expansion and modernization GM plant faces production capacity increasing in the company's strategy in Brazil until 2012 to achieve a wider market South America.

The company expects the plan to renew its portfolio of Chevrolet vehicles in the country, and increase sales. Currently, the plant Sao Caetano do Sul, on the outskirts of the city of Sao Paulo, produces Corsa 7 while other production facilities near Mogi das Cruzes is especially targeted auto parts production.

Brazil GM employs about 21,000 people in the country and Brazil and China have played a crucial role in their survival as a global brand. During the financial crisis, strong sales in the two countries have kept the company afloat suffered a period of difficult restructuring. This was First, because of large Brazilian market, the largest in Latin America, and its position as the largest auto producer in Latin America.

During the back cutting height recession, the company's operations in Brazil have been saved because it was the third largest market after the base in United States and China and was its most valuable asset in terms of profitability and growth potential, "said the president of the Brazilian subsidiary of GM.

Despite the crisis of society and the decline in sales last year, sales of cars and light trucks are up 8% this year in Brazil. The company has admitted before that Brazil is an example of what we want "the right business for" the reduction of the models, the formation of a labor force more flexible and obtain concessions from vendors and suppliers. The new 386 million dollar investment in Brazil is a reflection of the achievement of the company that Brazil has a large growth potential and strong investment returns.

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